VoiceTrak Reports dramatically improve the way competitive studies work for the media. Our shared studies address frustrations about time. Participants in VoiceTrak studies benefit by helping advertisers and agencies justify their local budgets and by gaining access to an excellent information resource.

Time.

In many markets, 30 or more advertisers underwrite our spending studies. By consolidating multiple competitive requests into one survey everyone saves time. We confine our studies to categories in which competitive requests are frequent. And, we always allow ample lead time - far more than the typical agency request.

Shared Results.

VMS provides every media participant with a quarterly VoiceTrak Market Activity Report. This free report is a great sales tool and adds a direct benefit that's never been a part of competitive studies.

Confidentiality.

We don't release information about individual media vehicles. All the information we compile is aggregated by medium to prevent abuse. Our methods and practices have been favorably reviewed by most of the major media groups and trade associations. Even the Department of Justice has expressed comfort with the nature of our studies and the way we compile industry information.

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