VMS's VoiceTrak Local Multimedia Expenditure Reports help advertisers and agencies understand what it takes to be competitive. We conduct the most comprehensive measurement of local media spending available through quarterly surveys of more than 10,000 US media vehicles in all 210 DMAs.

The name VoiceTrak comes from "share of voice," the term advertisers use to describe the share of media presence a brand commands. Knowledge about spending shares, competitive positioning and offers is critical to the success of any advertiser.

To learn more about VoiceTrak Reports, please contact your regional VMS Ad Services representative.

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